Around the Studio

it’s time to come clean on the name


What’s in a name?

Quite a bit really and then again not a lot. I love Chris’ story of the lady asking him about the signage. And we will all have our own takes and that’s great – and here’s mine.

Way B.C. (that’s before kids), in another life, in another hemisphere, Mark and I went sailing. Think tiny, little, plastic boat renamed/rebranded from Ciel of Plymm (I man really) to Drover. We became known as the boat flying an Aussie flag bigger than the headie.

We spent a year sailing from the UK, across to France and motored down through the French Canals. Circumnavigated Corsica, owned three bikinis, four tshirts and a pair of shorts. Out of a year, there were three weeks when we didn’t have mates out to stay – incredible fun – highly recommended.

When we completely ran out of dosh it was time to leg it back to London. Winter was coming. It rained, a lot. Motoring back up the Rhone, back tracking, became one long slog of standing at a wheel, steering, dodging barges, sipping rough Eau de Vie, tying up in locks, handing ropes frozen stiff up to grumpy lock keepers, in freezing cold weather and thinking.

I was 24. What was I going to do with my life?

In Avignon, under a bridge, I saw the most perfect boat I’ve ever scene. Only yachties will understand the wonder of boat lust. Gorgeous lines. A classic. For god sake there were stripy canvas deck chairs on the coach roof. She was so french, so stunning. Little warm glows of light fanned out around the hull from a party down below. I am sure I heard laughter.

In the light of day, baguette and jam for breakie, I took another look. She was blue, deliciously inky blue. And I decided right then, that when I grew up, I’d like to have an inky blue boat with teak decks that feel warm and sexy smooth under bare feet.

And Blueboat was born. The dream is still there but it’s become much more than a final goal. In fact, the day when I get the boat, might be a little sad, cos the chapter will be closed.

For me the dream has become the definition of the type of journey  we choose to take at Blueboat. Feeling connected with beauty within and without, at work and in our other lives – concepts, work, words, gestures, friendships – recognising the feeling of teak under your feet is a lovely analogy for simply being mindful of those around you in whatever situation and wanting to create and craft a beautiful outcome.

Later I discovered, by strange coincidence the advertising connection – the story of the lay out and the boat on the horizon being the ‘strange’ thing you allow the client to remove so they feel ownership. Cute and I probably need to explain this in greater detail. But hidden messages and cynicism is not what the boat should ever be about. I’m much more about blue skies, seas and moments of awe struck wonder.

I love the boat.

  1. On November 20, 2009 at 1:15 am

    Michael said…

    What a lovely story Sal. I have to admit all the time I worked at the boat, I don’t think Chatri or Chris ever gave me a straight answer about the name. It’s actually rather nice to know it has deeper meaning in an age where names are becoming more and more obscure.

Tell us what you think


By submitting a comment you grant Blueboat a perpetual license to reproduce your words and name/website in attribution. Inappropriate or irrelevant comments will be removed at Blueboat's discretion.


Latest case study

Click through to view our latest case study; Centre for Science capital campaign for Scotch College.

Latest tweets