Image Integrity

There seems to be a lot of money and effort going into promoting the elite private schools around Melbourne at the moment. It’s become a big business. Simple maths indicates that a school of 1,500 students means you’ve got a business with an annual turnover of around the $40 million mark. One of the essential elements to this promotion is photography, and I’m not talking about rows of tidy uniforms and perfect teeth. Read more…

One Day, 179 Countries

Don’t you ever wonder what a person just like you is doing over on the other side of the world at an exact moment? How many people are laughing at the same time, running at the same time or eating at the same time? What’s important to someone just like you in another place?

This one’s for you. Read more…

An exciting time to be managing a global social media campaign

Two of the most important questions I ask myself when writing a social media strategy are; who is our audience, and how do we create the best platform to reach them? Read more…

Brand Discovery Workshop

Yesterday we welcomed CARE Australia into the studio for an intensive brand discovery workshop.

We exploded the initial brief to redesign specific communications collateral into a discussion about the organisation’s key messages, tone of voice, current and aspirational donor experience and website: where is it now, and where could it be? Read more…

How to Change Your Twitter Header Image

Just yesterday, Twitter announced a couple of new updates, allowing users greater customisation across both desktop and app versions of the network. The most exciting? Header photos. Read more…