What is the unique skill or quality that you bring to Blueboat?
My adaptable nature – designing, directing design, talking to clients and suppliers, and all the while ensuring quality, excellence and innovation.

How and where did you learn this skill?
At various studios in London and Melbourne, including my own. Doing it all yourself definitely teaches you a few lessons.

Which piece of work has been the highlight of your career so far, either before or at Blueboat?
Most of my past work still makes me very proud, from ad campaigns for Museum of London to marketing materials for an animal charity – my first client when I set up on my own. Learning new skills every day at Blueboat makes me proud too.

What string would you like to add to your bow in 2013?
I'm hungry for more and more knowledge of the digital world. I'm excited to learn new ways to work generally, and to break new ground for our clients.

What excites you when you are not at work?
Cycling. Everywhere. And recently rock climbing. I just love being outdoors, letting off steam.